The Telegraph
Measurably Daring™
Where We Started
The Telegraph is a brand that’s successfully addressing the changing content consumption habits of consumers. In order to future proof their marketing and disrupt the category even further it was essential to deliver a single coherent digital strategy across everything from paid search to digital programmatic.
Insight
With a wealth of data at our fingertips from across subject areas as wide as news finance and travel we used it as the fuel to drive a more personal reading experience with our audience.
What We're Doing
Building on the fantastic segmentation work The Telegraph’s Data and Insight team has already done we’re bringing this to life across devices, channels and mediums. We’re using targeted app download campaigns, personalised re-engagement initiatives and ROI driven performance across their Travel, Events, Finance and new Premium products.
Through understanding the behaviours of their users across the breadth of relationships people have with The Telegraph, we are able to ensure we deliver tactical campaigns that improve and build on that. From reinforcing The Telegraph as their trusted go-to news source, to their financial advisor to their personal travel agent.
Gold
Performance Marketing Awards
Most Effective Use of Programmatic
Grand Prix
Effective Digital Marketing Awards
News Personalisation at Grand Scale
Most Effective Use of Data
Effective Digital Marketing Awards
News Personalisation at Grand Scale
