VOICE, IMAGE & EMOTIONAL OPTIMIZATION.
Covering visual, auditory and emotional elements of search
Sensory Search is a phrase which covers visual, auditory and emotional elements of search, so how people use images, voice and their emotions to enable them to search, find products or services faster and more efficiently.
So when we talk about ‘sensory search’ what we mean is voice search, as used in Alexa, Google Home, Apple HomePod, the Internet of Things and wider digital assistants. But also visual search as the ability to search and select by image type and style, think Google Lens or Image Search which are becoming more widely adopted.
And we have to engage with your consumers at an emotional level, understand their motivations and what will drive them to an action.
We also have to consider platforms which may scale and offer new opportunities for engagement such as Virtual Reality and Augmented Reality and how these can be used to drive growth.
Sensory Search is key as we move away from searching on desktops and move into a hands-free, richer media world where the expectation is for seamless delivery across platforms by brands and a more meaningful, personalized experience.