Measurably Daring™

Insight Report

The Mobile-First Consumer & The Subscription Economy

It probably started with Netflix. Or Birchbox. Perhaps Spotify?

Our study polled mobile-first consumers who subscribe to paid services and shows the state of the subscription economy as a whole.

Within this report you’ll discover:

  • Why price-sensitive subscribers will make trade-offs
  • Which is the preferred device along the entire path to subscription
  • What type of services are the most common, yet most volatile

Video and music are the most established categories within the subscription economy and remain the most competitive space for subscriber loyalty.

Fill in the form to get your free subscription study now.

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