Measurably Daring™

Insight Report

Customer Retention in the Subscription Economy

You've done the hard work of attracting new subscribers. Now how do you get them to stay?

The Subscription Economy is still booming, offering consumers more choices than ever before. As such the battle to gain new subscribers has never been more intense nor has the importance of retaining hard-fought subscribers been more pronounced.

In a follow up to last year’s study, The Mobile-First Consumer and the Subscription Economy, this edition focuses more on customer retention and increasing customer LTV.

This study polled 1,500 U.S. subscribers of paid subscription services.

Within this report you’ll discover:

  • The state of the Subscription Economy in 2019
  • The growing subscription fatigue and price-sensitivity
  • Top factors for subscriber churn
  • Strategies for retaining likely-to-churn customers

After all, acquiring a new customer can be exponentially more expensive than retaining an existing one. In an increasingly competitive Subscription Economy, having smart retention strategies in place is a business imperative.

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