EBAY.

Realising a profit on eBay’s mobile marketing spend.

WHERE WE STARTED.

Some of the biggest recent changes in shopping habits have been pioneered by eBay. Their approach to mobile is no exception. They came to us not simply to drive traffic: they wanted to be smart about how they engaged their different audiences, current and new.

INSIGHT.

Users want a fast, personalised and easy to navigate app across both tablet and mobile. And the UK has a very mature tablet market on offer.

WHAT WE’RE DOING.

Working with a brand that’s passionate about innovation means we’re able to bring a full range of expertise to their mobile marketing.

That’s included adapting campaigns to deliver performance in different markets across all apps. Making the most of seasonal opportunities to get people shopping. Harnessing the power of rich media, video and native advertising to increase brand awareness and communicate updates within the apps. And getting creative with wider activities, like our eBay NFC cafe table tops and panto experience, for example.

READ MORE ABOUT RETAIL

WORLD’S FIRST
SHOPPABLE
PANTOMIME.

130

Increase in ROI and gross merchandise sales.

10

Decrease in the campaigns cost per sale.

“Fetch is proving to be the right partner for delivering innovation and scaling our mobile marketing. They come with a strategic approach to the work they do and provide excellent, flexible and timely executions. I recommend them.”

Llibert Argerich
Head of Mobile, eBay

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