AEG Presents.

Fetch and AEG Presents boost efficiency with Structured Data Files.

This case study was originally featured on Double Click by Google.

THE GOALS.

Promote thousands of live events annually in a scalable and efficient way.

Launch online campaigns to sell tickets for live events with minimal overhead.

THE APPROACH.

Defined a campaign brief template in a shared project management platform.

Built a process to automatically create structured data files 100% ready for input into Fetch’s internal database and DoubleClick’s ad buying platform.

Created and assigned objects across programmatic display, programmatic video and YouTube TrueView campaigns via structured data files.

WHAT WE’RE DOING.

80-90% reduction in ad trafficking and launch time.

Decreased the time needed to launch each ad campaign.

Decreased campaign build time from 6-8 hours per event to within 30 minutes.

“The improvements made in automation have reduced the time needed for execution, allowing for an increased focus on campaign strategy and optimization. With automation, we’re able to ensure tailored best in class digital marketing for every event promoted by AEG Presents.”

Matt Ferrel, Head of Media, AEG Presents

“AEG Presents required Fetch to be able to launch thousands of programmatic campaigns in 2017. Traditional processes would require a team of over 15 full time hires designated to this task alone. Efficiency was the answer, and Fetch was ready for the challenge. We wanted to transform our campaign creation workflow to increase AEG Presents’ speed in launching new campaigns.”

Ana Nichols, Account Director, Fetch

80-95%

Reduction in ad trafficking and launch time.

DECREASED

Time needed to launch each ad campaign.

30 MINUTES

Campaign build time. Previously, took 6-8 hours.

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