Dentsu launches mobile-first agency Fetch into Japan.

Measurably Daring™

Led by Kensuke Hara, formerly Director of Dentsu Digital, the mobile-first media agency brings world-class mobile marketing expertise to Japan market.

Tokyo – Dec 1st 2017 – Fetch, the global mobile-first media agency and part of Dentsu Aegis Network, announced today the opening of its Tokyo office, in combination with Dentsu Inc. and Dentsu Digital Inc. in Japan.

The powerful partnership combines Fetch’s global mobile marketing and analytics expertise with the scale of Dentsu and Dentsu Digital’s digital operations to offer an unrivalled service to Japanese advertisers seeking to leverage the very best from mobile.

Fetch Japan launches with a number of new clients who it will be offering a full suite of mobile services to. The opening builds on Fetch’s active presence in the Asia-Pacific region in Hong Kong, where clients include Expedia and Hotels.com.

Kensuke Hara will lead Fetch Japan as general manager and will report into Fetch’s global executive board as well as Dentsu and Dentsu Digital.

Kensuke Hara’s career within Dentsu spans over 20 years. After a career as a media content planner, he went on to direct the social media marketing team at Dentsu. Together with the inauguration of Dentsu Digital in July 2016, he became the director of a new area development team focusing on mobile marketing. As general manager of Fetch Japan Kensuke’s remit will be to provide holistic marketing solutions within the Japanese mobile market.

James Connelly CEO said “We have long harboured ambitions in Japan because of the wealth of digital economy clients found in the country and also the incredibly advanced mobile consumers found in market. We fully expect Fetch Japan to be one of our major offices in a short space of time complementing our existing European and USA presence.”

Kensuke said “The Japanese mobile market is very special. In order to realize client’s business growth, not only advertisements but also integrated solutions from data analysis to creative and offline are required. In this environment, I am convinced that in addition to all the communication areas cultivated by the Dentsu Group, this collaboration with Fetch will innovate in Japanese mobile marketing.”