LOS ANGELES ” May 12, 2017″ – Fetch, the global mobile-first agency, part of Dentsu Aegis Network, today announced it has been appointed digital agency for AEG Presents, the live entertainment division of Los Angeles based AEG. The agency will oversee and manage all aspects of digital media channels, including paid search, paid social and programmatic display for AEG Presents owned tours, festivals, and venues in the United States. Fetch and AEG Presents will work together to develop a custom marketing solution to deliver cutting-edge analytics on performance.
“The Fetch team has proven it possesses the deep, mobile-first digital expertise, consumer understanding and nimble operations necessary to be a strategic partner that can deliver the desired scale we seek,” said Brooke Kain, Chief Digital Officer at AEG Presents. “We look forward to working with Fetch on our digital media strategy and implementation.”
“AEG Presents is a forward-looking, dynamic brand that is reinventing its media buying approach at scale by leveraging data and automating processes. Fetch’s performance-driven operations are going to be central to this business transformation, and the growth of their digital channels,” added James Connelly, CEO at Fetch. “We’re delighted to play this part in AEG Presents’ growth as they transform the concert promotion industry.”
Fetch recently opened its third U.S. office in Los Angeles led by Ruairi McGuckin, Managing Partner, West Coast. The company continues to build its client base, adding AEG Presents to a growing list of forward-thinking brands including Uber, Hulu, Apple and Facebook, among others. In addition, Fetch has expanded its digital capabilities to offer a wide array of digital offerings that help Fetch maintain its go-to, mobile-first stance.
Fetch is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Fetch has been delivering mobile-first advertising and digital media services since 2009, and its role is to understand the mobile consumer better than any other.
Fetch works with some of the world’s most pioneering brands including Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, and has won numerous awards for its campaigns for clients including Hotels.com, Expedia and eBay in disciplines which include mobile video, paid social, display, search, experiential and mobile marketing. As well as being listed as top 50 digital agency by Econsultancy in 2016, Fetch was named mobile agency of the year in three consecutive years, and was voted fastest growing mobile marketing agency in Europe by Media Momentum Awards.
About AEG Presents:
AEG Presents, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Presents is comprised of touring, festival, broadcast, merchandise and special event divisions, seventeen regional offices and owns, operates or exclusively books thirty-seven state-of-the-art venues. The current and recent concert tour roster includes artists such as Alicia Keys, American Idols, Bon Jovi, Carrie Underwood, Daughtry, Enrique Iglesias, Jennifer Lopez, Justin Bieber, Kenny Chesney, Leonard Cohen, Paul McCartney, Taylor Swift, The WHO, Trey Songz and Juanes. The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas including Celine Dion, Rod Stewart and Shania Twain and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. AEG Presents is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival.