San Francisco

Dependent on experience

Account Director -Mobile UA Growth Expert

Company background

Fetch, part of Dentsu Aegis Network, is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Fetch has been delivering mobile-first advertising and digital media services since 2009, and its role is to understand the mobile consumer better than any other.

Fetch works with some of the world’s most pioneering brands including Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, and has won numerous awards for its campaigns for clients including Hotels.com, Expedia and eBay in disciplines which include mobile video, paid social, experiential and mobile marketing. As well as being listed as top 50 digital agency by Econsultancy in 2016, Fetch has also been named mobile agency of the year in three consecutive years, and was voted fastest growing mobile marketing agency in Europe by Media Momentum Awards.

The candidate

The Account Director is responsible for balancing their role as the client’s advocate and strategic advisor with their responsibilities to Fetch in ensuring that they run a successful business. They should identify new business ideas for clients which will organically lead to new business opportunities for the overall agency. They will also lead their internal teams in managing their client’s short-term and long-term objectives/strategies. They should spend time with their clients building a strong relationship

The ideal candidate will come with a digital/mobile agency background and proven experience with digital/mobile media planning/buying and servicing clients.

By nature, you will be

  • Naturally curious
  • Tech-savvy
  • A managed risk-taker
  • Commercially-driven
  • Outgoing
  • An ardent mobile fan

Key responsibilities

You will be leading a team and be the point-person on some of our key accounts which are one of the largest digital/mobile accounts out there.

  • Establish a strong, collaborative partnership with client management at all levels
  • Analyze complex information and data in order to create and present strategic business concepts
  • Provide client ongoing strategic direction and counsel
  • Have a realistic assessment of agency/client relationship and identify risks/opportunities
  • Manage accounts to be profitable without sacrificing qualityAssess staff resource needs in short-term/long-term for current clients and new business
  • Possess strong strategic and creative judgment
  • Mentor account management team, assess strengths and best use of resources
  • Continuous oversight of financials on their account
  • Constant collaboration and knowledge sharing with all relevant business leads
  • Exceptional attention to detail
  • Bring a positive outlook and inspiring leadership to the agency team

The ideal candidate should have the following qualities and skills

  • Solid knowledge of both digital and mobile marketing within an agency account management environment
  • Proven experience with media planning and buying in digital and mobile environments
  • Use of media buying interfaces and ad-serving (preferable)
  • Excellent verbal and written communication skills; proficient in Word, Excel, PowerPoint
  • Sound analytical skills
  • Exceptional interpersonal, relationship building and leadership skills. People must want to work with you, respect you and follow your lead
  • Bachelor’s degree


If you are interested in applying for this position, please send your CV and one-page cover letter to Talent at hellojobs@wearefetch.com outlining why you are the ideal candidate for this exciting opportunity.

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