5 things I learned from MWC 2018: A Gen Z perspective

Measurably Daring™

‘The future has more notches than headphone jacks’

1. Remote Control Cars may actually become the future. 5G can make remote driving a reality.

Telefonica promises to create “a better future” with the introduction of 5G. The development of 5G network slicing technologies and applications will promote integration between industries and create entirely new business models.

Telefonica showcased the technology in action at MWC, allowing bystanders to test the gear, driving cars that were over 5 miles away. A few years ago, I’d have been very sceptical about this technology ever going mainstream, but now in 2018 as we launch cars into space anything seems possible! In the words of Elon Musk “The first step is to establish that something is possible; then probability will occur.”

It’ll be interesting to see how early adopters and innovators such as Gett, Deliveroo and Amazon will capitalise on the uses of 5G. The thought of driverless cars transporting me around the city and delivering food to my house – eerie, but technology that is undoubtedly set to disrupt the market all over again.


2. We’re all suckers for gadgets that stir up feelings of nostalgia.

Are you a fan of the 1999 movie The Matrix? (Not so much, I was born in 1994). Remember Neo’s spring-loaded version of the slider Nokia? Well Nokia reached back into the archives to revive another classic. The Nokia 8110 4G is a reboot of the iconic handset of the same name from 1996.

Although the banana model is all fun and games, the real question here is, are people really going to use it? Personally, I’d consider this model to be more of a fashion accessory than a device I would use day to day. The design is iconic, but I NEED my regular social updates and with that screen.. snake just isn’t going to cut it for me.


3. Thanks to Samsung, I can now become (a rather weird looking) AR emoji.

Samsung introduced AR emoji – an impressive facial recognition scanner which transforms faces into AR Characters.

Animated, life-like emoji’s seem to be hype. AR of course has plenty of potential beyond cartoon characters, including allowing consumers to “try on” makeup or get an estimated calorie count of your meal with the phones’ cameras.

It seems to me Samsung are looking to grow their female user base in subtle ways, like providing the Galaxy S9 in hot pink and adding health and beauty centric features. I must admit this has given me the wandering eye away from my iPhone for the first time in many years. Not to say that men couldn’t work a hot pink phone/ be a pro with a beauty blender however seen here)


4. AI is taking over. Welcome the new kids on the AI block looking to take on Siri and Alexa — Bixby and Temi.

Moving away from our original AI pal Siri, Samsung has recently introduced Artificial Intelligence-powered Voice Assistant Bixby, Amazon’s Alexa has now become a part of many households over the festive season and now Temi, “the personal robot,” is ready to be your butler, boombox, YouTube portal, and give you a weather forecast.

Its face is a 10-inch tablet that sits atop a wheeled, motorized base so it can follow you wherever you go (except upstairs). You can leave your phone on its wireless charging tray and interact with it using voice commands. For me, Temi is a real-life Amazon Echo. Out of all the robots (and voice assistants) on display at MWC, Temi has the most personality. New BFF? I’m not sure if Temi has all of the answers to my life problems but I could sure do with a Netflix buddy!


5. MWC sure know how to throw a party (or 5)

A big thank you to Appsflyer who hosted an Urban Rave at The Sutton Club last Monday night and to Urbanairship for the invitation to their MWC High Seas Party at the Cafe Del Mar Lounge, co-hosted by mParticle, Amplitude, AppLovin and Singular. A great time had by all!