eBay

Realising a profit on eBay’s mobile marketing spend.

Where we started

Some of the biggest recent changes in shopping habits have been pioneered by eBay. Their approach to mobile is no exception. They came to us not simply to drive traffic: they wanted to be smart about how they engaged their different audiences.

What we’re doing

Working with a brand that’s passionate about innovation means we’re able to bring a full range of expertise to their mobile marketing.

That’s included adapting campaigns to deliver performance in different markets. Making the most of seasonal opportunities to get people shopping. Harnessing the power of rich media, video and native advertising to increase brand awareness. And getting creative with wider activities, like our eBay NFC cafe table tops and panto experience, for example. Read more about retail.

18.2%

Rise in intention to purchase

World's First
Shoppable Pantomime

Winner

Best Mobile Campaign

The Drum Digital Trading Awards 2014
1
In realising a profit on eBay’s mobile marketing spend

Winner

Best Mobile Advertising Campaign

Mobile Retail Awards 2013

Fetch is proving to be the right partner for delivering innovation and scaling our mobile marketing. They come with a strategic approach to the work they do and provide excellent, flexible and timely executions. I recommend them.

— Llibert Argerich, Head of Mobile, eBay

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