Measurably Daring™

Juliane Leite

Head of Data and Analytics, US

Juliane leads the Data and Analytics practice at Fetch US. 

Her mission is to help clients, including Hulu, Epix, Twitch, and Accuweather, understand, execute, and optimize media programs that result in high lifetime value customers.  Her passion is finding new ways to understand consumers, their behaviors and their patterns.  Juliane has spent the past 15 years in the advertising industry working for an agency, a publisher, a research institute, and an ad tech platform in both Data Science and Product Management. She began her career in the television industry analyzing the consumer behavior on both linear and OTT services.

Juliane has a BA in Advertising, an MA in Marketing Strategy, an MA in Business Economics, and an MBA.  Juliane is originally from Brazil and lives in San Francisco with her husband and daughter.