Measurably Daring™

Alastair Baker

Head of Strategy and Planning, UK

As the communications landscape becomes ever more complex, Alastair’s focus is to provide Fetch’s clients with concise and accountable strategies that deliver success.

Alastair is head of the strategy and communications planning functions at Fetch UK, and his role is to ensure that media, creative and data solutions are all driven by clear direction and effective integration. This work is founded on customer understanding and close collaboration with clients. Alastair has 10 years’ experience of delivering communications solutions in media, creative and digital agencies.

His passions include bad sci-fi movies, colourful sneakers and completing recipe books.