Fetch, the mobile-first agency, continues UK expansion with raft of senior hires


Jonathan Dove, founder of marketing and new business consultancy Paloma, joins to help clients plan, deliver and execute campaigns in a mobile-first world.

Additional senior appointments include New Commercial Director and UX Lead

LONDON – September 07, 2016Fetch, the global mobile-first agency, today announces the appointment of Jonathan Dove as Business Development Director with a remit to drive new business across the UK.  The hire follows recent new business wins including Auto Trader as Managing Director Jo Sutherland continues to configure the agency to deliver its mobile-first proposition to the UK market.

Jonathan’s appointment comes alongside the hire of Sara Patel as Commercial Director and Alex Musson as UX Lead for the agency.

Dove has over 15 years industry experience working across a broad range of disciplines and sectors.  Prior to joining Fetch he ran marketing and new business consultancy Paloma, which he co-founded in 2012.  He has also held business development positions within agencies G2 and Interfocus working with brands including Guinness, Harvey Nichols, SAB Miller, and Sainsbury’s.

Dove, who will report directly into Sutherland, will be responsible for supercharging the agency’s UK new business efforts amongst advertisers seeking to transform their business for a mobile-first world.

Speaking on his appointment, Dove said: “This is a fantastic opportunity to contribute to Fetch’s continued success. I look forward to helping to attract clients looking to integrate mobile into their plans as part of an exciting vision for the business.”

Jo Sutherland, Fetch’s UK MD, added: “We’re working with brilliant clients on exciting new projects so we’re in investing in brilliant people to deliver best in class services. Jonathan brings a wealth of experience enticing world class brands to work with agencies and we look forward to him doing the same for Fetch in our core areas of mobile expertise.”

Alongside Dove, Fetch has made additional senior hires to elevate Fetch’s world-class mobile strategies and solutions for brands and advertisers in the UK.   Sara Patel joins as Commercial Director and her role will focus on building compelling commercial propositions around the agency’s emerging media services. Sara joins from MyThings Media, a desktop retargeting specialist.  She has also worked at both Sizmek and Mediacom previously and comes with a strong track record in building new products, services and processes.
Alex Musson has been appointed as UX Lead to deliver mobile-first UX to Fetch’s client base.  Musson previously worked at a number of leading digital agencies including Dare, Albion and AKQA. He will work across Fetch’s client base including HSBC and Auto Trader.

About Fetch:

Fetch is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Fetch has been delivering mobile-first advertising and digital media services since 2009, and its aim is to understand the mobile consumer better than any other agency. Fetch works with some of the world’s most pioneering brands including Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, and has won numerous awards for its campaigns in disciplines which include mobile video, paid social, experiential and mobile marketing. As well as being listed as a top 50 digital agency by Econsultancy in 2016, Fetch has also been named mobile agency of the year in three consecutive years, and was voted fastest growing mobile marketing agency in Europe by Media Momentum Awards


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Kathleen Carter

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