TIM VILLANUEVA

HEAD OF MEDIA STRATEGY

“Developing an effective mobile strategy requires a complete paradigm shift in the way marketers need to think. The mobile consumer is radically different than any other.”

Tim is passionate about the possibilities when smart consumer insights, creative media strategies and creativity are combined.

As Head of Media Strategy at Fetch, he currently looks after Fetch’s media planning & buying practice which includes growing strategic partnerships with Fetch’s key media partners. His background is stems from integrated and digital media strategy, most recently at Razorfish focused on emerging media. Tim enjoys spending his free time in the outdoors, where he can leave his phone behind.

Best bit of advice ever received:

“Intense concentration is the enemy of creativity.”