Patrick Affleck

CEO, FETCH LONDON

Being mobile first requires brands to treat people as people. It’s all about relationship building. Be helpful when it’s needed and deliver the best possible experience at all times. If you don’t, well you know already…

Patrick leads Fetch’s UK business and is based out of Fetch’s global headquarters in Shoreditch, London. Supporting our mission to become the most valuable partner for digital economy brands, his pivotal role includes overseeing Fetch HQ’s 100 strong agency. 

With a media career spanning some 18 years, Patrick moved to the USA as EVP of digital and innovation at Vizeum USA in 2015. Helping to secure the Fox Broadcast business, he quickly become President of Vizeum USA and played a key role in merging the agency with 360i.

Assuming full responsibility for 360i’s media practise, Patrick set the overall product vision and direction for the operation and completely redesigned their combined media product and got the brand to adopt a more data-centric approach. Patrick’s efforts resulted in a number of high-profile wins for 360i including Shiseido, Hudson Bay, Sonos, CarMax and Plated.

Patrick is resettling in Hove with his family where he intends to master paddle boarding, father-son fishing, and biking on the downs.

Best bit of advice ever received:

“KIDS ASK WHY FOR A REASON. NEVER STOP BEING CURIOUS.”