GUILLAUME LELAIT

US CEO

“The key to success in mobile is to constantly study your customers, products, and channels. And always experiment to uncover what will make you grow.”

As US CEO of Fetch, Guillaume has been instrumental in the successful launch and continued growth of Fetch’s US operations. Guillaume has led the team across the US to successfully on-board some of the most exciting clients in the digital economy today.

Within just 5 years of launching in the USA, Guillaume has grown the team from 6 to 100 employees, whilst building business revenues substantially, some 20 times bigger.  Under his leadership, Fetch USA has booked landmark digital economy business including Facebook, Mozilla, Hulu and Expedia.

Guillaume started his mobile career back in 2005 where he launched one of the first m-commerce site for international retailer Fnac.com. He progressed quickly in the digital advertising industry, later moving to Publicis’ mobile division where he partnered with Digitas and Razorfish and provided strategy to brand innovators including McDonald’s, Nissan, Puma and Nestle.

Guillaume moved to San Francisco in 2013 and was tasked with leading the launch and growth of the agency’s US operations. Under his direction, the North America team has grown exponentially, including the addition of offices in New York and Los Angeles.

Lelait holds a Master’s degree in Marketing from NEOMA Business School in France and regularly contributes to and is featured in VentureBeat, AdWeek and other leading industry publications.

Best bit of advice ever received:

“FOCUS ON ONE THING AT A TIME. KEEP THINGS SIMPLE, FOCUSED AND EFFECTIVE.”