GUILLAUME LELAIT

MANAGING DIRECTOR, US

“The key to be successful in mobile is constant learning of your customers, products, and channels. And always experiment to uncover what will make you grow.”

As EVP, US Managing Director of Fetch, Guillaume has been instrumental in the successful launch of Fetch’s operations in the US and has led the team in San Francisco in successfully on boarding some of the biggest clients in mobile media.

Guillaume started his mobile career back in 2005 where he launched one of the first m-commerce site for international retailer Fnac.com. He progressed quickly in the digital advertising industry, later moving to Publicis’ mobile division where he partnered with Digitas and Razorfish and provided strategy to brand innovators including McDonald’s, Nissan, Puma and Nestle.

Guillaume moved to San Francisco in 2013 and was tasked with leading the launch and growth of the agency’s US operations. Under his direction, the North America team has grown exponentially, including the addition of a New York office, and has won major accounts such as Hulu, Uber and Apple Music.

Lelait holds a Master’s degree in Marketing from NEOMA Business School in France and regularly contributes to and is featured in VentureBeat, AdWeek and other leading industry publications.

Best bit of advice ever received:

“FOCUS ON ONE THING AT A TIME. KEEP THINGS SIMPLE, FOCUSED AND EFFECTIVE.”