GREG GRIMMER

Chief Operating Officer

“Mobile isn’t a device, it’s a lifestyle.”

Formerly MD of Zed Media and founding partner at HMDG, Greg joined Fetch in 2014 with a brief to expand the company into new markets and services.

A noted spokesman on digital advertising, and author of an influential column, Greg’s also a stand-up comic and self-confessed frustrated writer.

He began his career in media planning at Delaney Fletcher/Bozell and CIA where he rose to become Strategic Planning Director, and board director at 28. After periods at Optimedia and newly founded ZenithOptimedia Group, he moved to become MD of Zed Media in 2005. Under his stewardship the business grew from 50 to 120 people and billings from £52 million to £130 million, winning awards for work in DiTV, Mobile, and social networking.

In 2008 Greg became a founding partner at Hurrell Moseley Dawson and Grimmer (HMDG) a ‘new model’ advertising agency with partners across advertising, creative and planning. From launch it attracted brands like Autotrader.com, Ancestry.com, Aston Martin, Nestle Superdrug and the launch of WIRED magazine.

Best bit of advice ever received:

“ALWAYS MAKE ONE CLEVER POINT, RATHER THAN HALF A DOZEN CLEVER POINTS AND ONE STUPID ONE.”