ASHLEIGH RANKIN

HEAD OF USER ACQUISITION, US

“Being mobile first = being data first.  Mobile gives us a wealth of data that, as marketers, we can use to inform the entire holistic marketing strategy and Fetch is in a great position to do this for the amazing mobile-first brands that we represent.”

As our Head of Media Operations US at Fetch, Ashleigh looks over defining consistent processes for the account management team.  This encompasses defining best practices around vendor evaluation, UA strategy, optimization strategies and setting up effective knowledge sharing within the agency.

Ashleigh joined Fetch in 2012 from Microsoft Dublin where she was Business Analyst for Global Partner Services. She became the 3rd US employee for Fetch, and has played a key role in the success of Fetch’s biggest global clients (Hotels.com, Supercell, Uber, and Stubhub) and the business overall. She has worked on defining the initial processes in Fetch US from vetting partners to setting up reporting mechanisms and building test strategies.

Ashleigh holds a First Class Honors Degree in Business Management from Queen’s University Belfast. In her free time, Ashleigh enjoys cooking and is obsessed with watching 30 second cooking videos on Instagram.

Best bit of advice ever received:

“Dream big, work hard and surround yourself with great people.”