“When recruiting, ability and culture fit are just as important as skills and experience.”

Abi is passionate about creating positive employee experiences and takes a non-traditional approach to Human Resources, embedding into teams and working closely with individuals.

Previously she has worked in a generalist HR role for global PR agency, Grayling, where she first discovered the excitement of working in creative agency environments with diverse and dynamic teams. Abi began her career at an innovative start-up charity MAC-UK working with young people across London.

Abi is currently studying a Masters in Occupational Psychology alongside her full-time role at Fetch. This is providing her with a deeper understanding of the psychology of people in business including employee motivation, leadership and culture.

Best bit of advice ever received:

“Integrity is the most important thing.”