If you’re going to target your most valuable customers, you need to go for the optimal price not the lowest.

Right message, right time, right place, right audience, right cost.

Media only works if it ticks all the right boxes. That’s why we concentrate on understanding the connected consumer. By measuring all their interactions we develop informed marketing strategies that will get the most value out of them. And that means quality customers for you.

App Promotion
Low
Effectiveness
High
Low
Cost
High
    Worst Fit Best Fit
  • Direct/
    Premium

  • SMS

  • RTB

  • Wi-Fi

  • Ad
    Networks

  • Video/Rich

  • Incentivised

  • 1We know the global mobile ecosystem; more importantly, we know how to use the right media for the right mobile app marketing plan.
  • 2We’re setting industry standards by working with over 250 global partners so we can maximise value and efficiency for all our clients.
  • 3Our size, nerd count and set up mean we can deliver, refine, respond and keep delivering solutions, when others have just got going.

What our media team does

  • Media strategy

  • Media planning and buying

  • Programmatic buying

  • Optimization

  • Paid Social Media

  • Cross device campaigns

  • Native advertising

  • Dynamic creative retargeting

  • Brand/Engagement campaigns

  • Digital OOH

  • Location based targeting

  • Mobile ad marketing

  • Beta testing for Facebook and Twitter

  • Retargeting

  • Fraud detection

  • App marketing strategy

  • App marketing solutions

  • App ranking

  • ROI

  • User acquisition

  • LTV

We put the mobile consumer first and deliver personalized and relevant advertising that creates measurable results for clients.

Joshua Niederriter

Joshua Niederriter

Global Head of Programmatic

Media case studies

Expedia

Expedia

High-impact strategies for premium travelers

StubHub

StubHub

Boosting ticket sales on mobile

eBay

eBay

Shopping anytime, anywhere

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