Use data to inform decisions but execute creatively and frequently to stay ahead of the curve.
Ruairi has worked in many areas of the mobile advertising ecosystem, spanning a 12-year career which has recently seen him take up his latest role as Managing Partner for leading mobile-first agency Fetch. He got his start with mobile content provider Buongiorno (NTT DoCoMo) where he ran digital marketing for their direct-to-consumer entertainment business. From here he fulfilled an early career ambition and moved agency-side with IPG’s DraftFCB, where he led search marketing efforts. After a number of years building out growth strategies for gaming developers in the bay area, he finally moved publisher-side with ad-tech leader Criteo. Here Ruairi led the client strategy team for their app business, working with clients such as Expedia, Opentable, Walmart and EA Games.
Ruairi also mentors for his native Ireland’s startup incubator, Invest NI, and consults on behalf of GLG on digital projects.
Best bit of advice ever received:
Do something you are passionate about, because if you love what you are doing you will do good work.