Joshua Niederriter

Head of Programmatic

The mobile ecosystem vastly different than what most marketers are used to.  Being open to test and pushing for transparency is key.

As our Head of Programmatic, Joshua is working at the intersection data and media to make advertising effective for clients. Curating, aggregating, and leveraging data is our responsibility as advertisers. It makes our clients’ campaigns successful and consumers expect advertising to be personalized and relevant.

Joshua joins Fetch with a strong programmatic and search operations background.  Previously at AKQA, he pioneered levering audience segmentation in search and launched AKQA’s programmatic solution. There he oversaw campaign operations and strategy for TurboTax, Clorox, Yahoo, Wynn Las Vegas, and Autodesk covering both DR and branding campaigns.

Josh enjoys cooking, spending time with his family, and being outside on the rare sunny weekend in SF.

 

Best bit of advice ever received:

Ask “Why?” 5 times