Will MacLachlan

Client Development Director

Brands are always trying to identify exactly who their best customers are. Mobile gives them the best chance to do that.

Will leads Fetch’s Business Development team in the UK, along with helping across other territories. Involved in mobile advertising since the days of WAP and feature phones, Will possesses a vast range of knowledge across advertising and technology in the cross-device world.

Will has worked with some of the most innovative and disruptive brands in digital, and has also worked on ground-breaking in store mobile technologies.

Previously Will has worked at several mobile agencies, involving successful acquisitions at Amobee and now Fetch. He started his career in digital at Overture, who were later acquired by Yahoo.

Outside of work, you can find Will trying out new recipes in his kitchen, or training for endurance events like Tough Mudder.

Best bit of advice ever received:

Don’t think about the problem, think about the solution.