Mobile is the most personal of devices, so we have to respect the user as an individual by creating highly relevant messaging. Data, therefore, is key.
As our Head of Media, Steve is responsible for ensuring Fetch has the frameworks in place to receive the very best and most visionary work from suppliers.
Steve joins Fetch after nearly twenty years at Dentsu Aegis in a variety of roles ranging from TV buying and planning, to general agency management at Carat, before helping to set up the Dentsu Aegis trading desk, Amnet UK.
Steve successfully made programmatic a prominent feature of the agency landscape, and oversaw the first true integration of a trading desk into the main agency offering of a major group.
In his spare time, Steve is a competitive sportsman and can be spotted running all over the streets and parks of East London.
Best bit of advice ever received:
Control what you can control and control the way you feel about everything else.