Be truly mobile first. It’s better to design for the smaller screens first, focusing on vital elements, and then add less important elements as the screens gets bigger.
Paul-Eric joined Fetch as Creative Director, with a brief to build and offer the best small screen creative globally.
His background at various digital and advertising agencies (Reflexgroup) as well as in-house (L’Oréal and Louis Vuitton) gives Paul-Eric fantastic experience delivering innovative global solutions for world-class brands like Moët & Chandon, Unilever or Diageo.
Born in Paris, where he studied advertising and automotive design, Paul-Eric has a strategic, multidisciplinary approach with an eye for innovation and pixel perfection.
In his spare time you’ll find Paul-Eric either on a football pitch, a golf course, or in a Notting Hill restaurant.
Best bit of advice ever received:
Be design led, but commercially driven.