Paul-Eric Lefebvre

Creative Director

Be truly mobile first. It’s better to design for the smaller screens first, focusing on vital elements, and then add less important elements as the screens gets bigger.

Paul-Eric joined Fetch as Creative Director, with a brief to build and offer the best small screen creative globally.

His background at various digital and advertising agencies (Reflexgroup) as well as in-house (L’Oréal and Louis Vuitton) gives Paul-Eric fantastic experience delivering innovative global solutions for world-class brands like Moët & Chandon, Unilever or Diageo.

Born in Paris, where he studied advertising and automotive design, Paul-Eric has a strategic, multidisciplinary approach with an eye for innovation and pixel perfection.

In his spare time you’ll find Paul-Eric either on a football pitch, a golf course, or in a Notting Hill restaurant.

Best bit of advice ever received:

Be design led, but commercially driven.