The rise of mobile has changed consumer behaviour in ways we never imagined, altering the linear conversion pathway into webs of multi-touch points.
Formerly at Reprise Media and UM (IPG Group), Kelvin joined Fetch as our General Manager for Hong Kong. Kelvin has 10 years of experience in performance marketing, including paid search and programmatic.
Kelvin started his SEM career when it was first launched in Hong Kong, as regional lead for paid search at Yahoo HK. He has overseen the development and effectiveness of paid search within Mediabrands agencies: Reprise Media, Initiative, UM in Hong Kong and APAC marketing.
With a speciality in devising high performing online campaigns, Kelvin’s focus is on SEM strategy and planning, optimisation and analytics.
Out of the office, Kelvin can be found hitting the gym so he can eat as much junk food as he wants!
Best bit of advice ever received:
Without data, you are just another person with an opinion.