Julian Smith

Head of Strategy and Innovation

We’re increasingly living in a connected, multi-screen world and at its centre is the smartphone. This constant companion helps both empower and connect us.

Julian joined us from Digital Strategy Consulting to become Head of Strategy and Innovation at Fetch. He helps brands and businesses to integrate mobile into the marketing mix. Using strategic planning and marketplace insights he’s here to support clients in finding the solution they need.

With over 16 years in the digital media and marketing industry, he’s also worked at Razorfish, MEC and Forrester Research. Julian sits on the IAB Agency Ambassadors Council, is a trainer for Google’s flagship digital marketing course Google Squared, and judged The Drum MOMAS (Marketing on a Mobile Awards). He’s also a regular columnist for The Drum’s marketing blog.

As well as looking to the future, Julian also likes to look back to the past, with a keen interest in history. He’s also a passionate rugby fan.

Best bit of advice ever received:

If you don’t wake up in the morning excited to pick up where you left your work yesterday, you haven’t found your calling yet.